Case studies
The work behind
the results.
From paid media, content production, eCommerce and brand. Different sectors, same approach — lean teams, sharp ideas, measurable outcomes.
01
Templeogue United
"Together For The O'Neills"
Sport & community
- Comms Strategy
- Content Production
- PRODUCT DESIGN
A grassroots jersey launch with the feel of a pro club.
The challenge
Raise awareness of an important fundraiser for one of Templeogue's young players - Tiernan O'Neill
The club wanted to raise vital funds for Tiernan O'Neill, a player at the club who is battling cancer. Funds were needed and we needed to jolt the football community into action during the quiet summer weeks
The approach
- 01
Created a once-off Oasis X Bohs inspired jersey. Built a launch plan around a single reveal moment, with teaser content, a hero film and player-led assets sequenced across the club's channels.
- 02
Shot and edited the reveal in-house using club players and some famous faces in a full Britpop style campaign using renowned photographer Graham Keogh.
- 03
Run as a limited supply jersey making it the most sought after jersey of the summer.
The outcome
The club's most-watched content to date, the jersey sold out twice, shipped all ove the world and generate national media coverage. A repeatable content model the club still runs on.
- Engagement on club channels
Record
Engagement on club channels
- Reveal moment, fully owned
1
Reveal moment, fully owned
- Paid media spend
0
Paid media spend
02
Paddy Power
Lucky Pants
Sports betting
- Campaign Strategy
- Social & Paid Media
- App Build
An idea that gave away lucky pants — and earned real attention.
The challenge
Turn the infamous Nicklas Bendtner Lucky Pants incident at the 2012 World Cup into a timely, ownable Paddy Power moment — and build a campaign that travelled far beyond the matchday conversation.
The approach
- 01
Created the Lucky Pants app and social campaign, giving fans a simple, playful way to participate in the stunt and share their own lucky pants moments.
- 02
Built the social campaign around the Bendtner news cycle, moving fast with reactive content that felt native to the conversation rather than forced brand messaging.
- 03
Ran the campaign across social channels with shareable mechanics and user participation at its core, turning a single incident into sustained international coverage.
The outcome
International press and social attention far beyond the original stunt, with the app and campaign driving participation, shares and earned coverage across multiple markets.
- Press & social attention
International
Press & social attention
- Built end to end
App + social
Built end to end
- News-cycle speed
Reactive
News-cycle speed
03
Sky
Women's National Team Launch & World Cup
Subscription media
- Brand Partnership
- Content Production
- Paid Media
Turning a sponsorship into a national moment.
The challenge
Launch Sky's sponsorship of the Republic of Ireland Women's National Team and sustain it through a first-ever World Cup — with an audience that would judge the brand on authenticity, not spend.
The approach
- 01
Built and delivered a social content plan with the FAI and players that led with the team's story, keeping brand presence supportive rather than dominant.
- 02
Produced launch and tournament content in formats built for each platform, with fast-turnaround edits around matchdays.
- 03
Layered paid media behind the strongest organic performers to extend reach at the moments that mattered most.
The outcome
A sponsorship launch that landed with fans and press, and a tournament content programme that carried the partnership through the World Cup.
- Campaign reach
National
Campaign reach
- Content system
Multi-platform
Content system
- Turnaround speed
Matchday
Turnaround speed
04
Buckley Real Estate
Social presence & window design revamp
Property
- Brand & Design
- Social Content
- Lead Generation
A sharper brand — online and on the street.
The challenge
A strong local reputation that wasn't reflected digitally. Listings looked inconsistent online, the shopfront was dated, and enquiries relied almost entirely on word of mouth.
The approach
- 01
Rebuilt the social presence around a consistent listing template system, so every property looked like it belonged to the same brand.
- 02
Redesigned the window display to match the digital identity — turning high-footfall street frontage into a working acquisition channel.
- 03
Added simple lead capture and paid social behind key listings, with follow-up routed straight to the team.
The outcome
A coherent brand from window to feed, more qualified vendor and buyer enquiries, and listings that sell the agency as well as the property.
- Enquiry growth
Qualified
Enquiry growth
- Brand consistency
End-to-end
Brand consistency
- Both channels working
Street + social
Both channels working
05
Fussy Food Plates
Website, paid media & social strategy
DTC / food
- eCommerce Build
- Paid Media
- Social Strategy
From product idea to a selling storefront.
The challenge
A new DTC product with a real problem to solve for parents, but no store, no audience and no performance data to build on.
The approach
- 01
Built a lean eCommerce site focused on one job: explain the product fast and convert on mobile.
- 02
Launched paid social with tight creative testing to find the messages and audiences that actually bought, before scaling spend.
- 03
Set an organic social strategy around parent-led content and UGC, feeding the best performers back into paid.
The outcome
A live storefront with a working acquisition engine, clear creative winners and a cost per acquisition that made scaling a decision rather than a gamble.
- Store, live and converting
Launched
Store, live and converting
- Creative & audience
Test-led
Creative & audience
- CPA under control
Scalable
CPA under control
06
Shamrock Rovers
Clear the Head
Sport & community
- Concept & Production
- Editorial
- Social Content
A documentary series with something to say.
The challenge
Create content for one of Ireland's biggest clubs that went beyond results — addressing mental health in a way players and supporters would trust.
The approach
- 01
Developed the Clear the Head concept with the club, built on honest player interviews rather than brand messaging.
- 02
Produced the series end to end — shooting, directing and editing across the season.
- 03
Supported the series with matchday graphics and social content so the club's wider output stayed consistent with it.
The outcome
A documentary series that earned genuine engagement and press attention, and gave the club a content property with meaning behind it.
- Produced end to end
Series
Produced end to end
- Press & engagement
Earned
Press & engagement
- Content support
Season-long
Content support
07
Glenwise Kitchens
Attracting a new customer through craft
Home & interiors
- Brand Strategy
- Social Strategy
- Content Production
Repositioning 40 years of craftsmanship for a new audience.
The challenge
A well-established family kitchen business with 40 years of heritage, known for reliability but not yet speaking to design-led customers who value bespoke craft over off-the-shelf solutions.
The approach
- 01
Refined the brand story around bespoke quality, hand-finished detail and the people behind every build — moving the message from 'we fit kitchens' to 'we craft them'.
- 02
Built a social strategy around process-led content: joinery in progress, material choices, before-and-after transformations, and the craft behind the finished room.
- 03
Targeted a new customer type with aspirational but honest creative — design-aware homeowners who care about longevity and detail as much as price.
The outcome
A sharper brand position that opened conversations with a higher-value customer, a social feed that showcases craft rather than just products, and a content model the in-house team can sustain.
- Heritage repositioned
40 years
Heritage repositioned
- Social strategy
Craft-led
Social strategy
- Customer type engaged
New
Customer type engaged
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